Campaign data
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University marketing lab
Live campaign analytics and classroom insights.
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Explore the data
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Aggregated performance
Total revenue ÷ total spend, grouped by channel.
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Total revenue in AED, grouped by campaign.
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Total revenue in AED for each campaign date.
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Charts are unavailable because Chart.js could not load. KPI cards, insights, filters, and the table remain available.
Detailed view
| Campaign | Channel | Impressions | Clicks | Spend | Conversions | Revenue | CTR | Conversion Rate | CPC | CPA | ROAS |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Campaign data will appear here. | |||||||||||
Classroom studio
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Data method
This application uses published, read-only Google Sheets CSV data. It first aggregates the filtered records, then calculates CTR = clicks ÷ impressions; conversion rate = conversions ÷ clicks; CPC = spend ÷ clicks; CPA = spend ÷ conversions; and ROAS = revenue ÷ spend. It does not average row-level rates. A zero denominator is displayed as an em dash.