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Campaign data

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Class questions

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Explore the data

Filters

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Aggregated performance

Campaign KPI snapshot

ROAS by Channel

Total revenue ÷ total spend, grouped by channel.

Revenue by Campaign

Total revenue in AED, grouped by campaign.

Revenue by Date

Total revenue in AED for each campaign date.

Detailed view

Campaign and channel performance

CampaignChannelImpressionsClicksSpendConversionsRevenueCTRConversion RateCPCCPAROAS
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Classroom studio

Questions and calculated answers

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Data method

How the metrics are calculated

This application uses published, read-only Google Sheets CSV data. It first aggregates the filtered records, then calculates CTR = clicks ÷ impressions; conversion rate = conversions ÷ clicks; CPC = spend ÷ clicks; CPA = spend ÷ conversions; and ROAS = revenue ÷ spend. It does not average row-level rates. A zero denominator is displayed as an em dash.